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Flaura Essentials

Client

Industry

Model:

My Role

Flaura Essentials

Skincare Brand

Business to Customer

Information Architecture, Sketches, Wireframes, Prototypes, Website Product Page, Education Page, Skincare Quiz Page 

8 weeks

Project Timeline

Project Overview

Flaura Essentials is a modern skincare brand rooted in simplicity, balance, and nature. Designed for individuals with busy lifestyles, Flaura Essentials offers thoughtfully formulated products that nourish the skin without overwhelming routines. With a focus on clean ingredients, intuitive design, and daily wellness, the brand empowers users to feel confident in their skin — every day.

Whether through its calming visual identity or its easy-to-use digital platform, Flaura Essentials blends functionality with beauty to create a seamless, user-centered skincare experience.

The Problem
The Problem

Many people struggle to build an effective skincare routine because the market is full of products that are confusing, overly complex, or lack clear guidance. Customers often don’t know which products suit their skin type, how to use them correctly, or how to combine them into a simple, effective routine. This leads to frustration, wasted money, and skepticism toward skincare brands, especially for those seeking natural and sustainable solutions.

Solution

Flaura Essentials aims to solve this by educating customers, providing personalized guidance through a skincare quiz, and clearly communicating how to use each product, making skincare approachable, trustworthy, and tailored to individual needs.

KPI'S Impacted By this Problem

Conversion Rate

  • Without clear guidance or product recommendations, customers may hesitate to make a purchase.

  • Low confidence in product selection leads to abandoned carts and fewer completed purchases.

Repeat Purchase Rate

  • Customers unsure how to use products correctly may get poor results, causing low repeat purchases.

  • Lack of education reduces loyalty and long-term engagement.

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Average Order Value (AOV)

  • Confusion about which products to buy or how to combine them can result in smaller, incomplete purchase instead of full routines or kits.

Customer Engagement Metrics

  • Low interaction with educational content, product guides, or tutorials because they may not exist or aren’t accessible.

  • Metrics affected: time spent on product pages, quiz completion rate, content click-through rate.

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Sketches

Sketches were created to map user flows, structure key pages, and visualize layout ideas — serving as the foundation for the final design with a focus on usability and clarity.
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